If you want to ensure that the right audience consumes the content you design, create and share, you have to "hunt" where they are. But to do so successfully, you must first know what they desire in the way of bait (content).
Thursday, November 10, 2016
Monday, October 24, 2016
In my day-to-day role at Builtvisible, I build tools to break down marketing challenges and simplify tasks. One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process to help in the ideation stage.
Tell me what you write
Friday, October 21, 2016
Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whichever route you go.
Wednesday, October 19, 2016
Monday, September 26, 2016
Friday, September 23, 2016
Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, "ranking zero" or capturing an answer box in Google can mean increased clicks and traffic to your site. In today's Whiteboard Friday, Rand explains the three types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.
Wednesday, June 18, 2014
In a recent poll, Moz asked nearly 300 marketers which Google updated affected their traffic the most. Penguin and Panda were first and second, followed by Hummingbird in a distant third.